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BIRTH OF THE SNEAKER (AS WE KNOW IT)

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Updated: May 11, 2017
sneaker

Back in the day, people used to only wear sneakers when they were playing sports. Converse was the first sneaker to collaborate with an athlete. In 1934, The Chuck Taylor was designed when he asked Converse to give the All-Star more flexibility and support for playing basketball.  Athlete endorsements of sneakers didn’t really get big until the 70s. Athletes like Walt Frazier, Kareem Abdul Jabbar, Stan Smith, and Arthur Ashe all had their own kicks. Then, in 1984 Michael Jordan hit the sneaker world big with his Nike Air Jordans. This changed the way people felt about sneakers because now they weren’t just for sports but something people wear everyday as part of their style. Nowadays, every all-star basketball player like Kobe Bryant, Kevin Durant, and Lebron James has a shoe on the shelf. The newest sneaker is Lonzo Ball’s for the Big Baller brand.  My favorite sneaker is still the original Jordans. They are so cool because they are from the late 80’s and early 90’s and are from the greatest basketball player of all time. I have had these over and over and they are my dad’s sneaker of choice.

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